E-Books → Pow! Right Between the Eyes: Profiting from the Power of Surprise




Published by: rosea on 17 March 2010  |   0       | Report post

Pow! Right Between the Eyes: Profiting from the Power of Surprise
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Pow! Right Between the Eyes: Profiting from the Power of Surprise
Publisher: Wiley 2009-02-24 | 272 Pages | ISBN: 0470405503 | PDF | 16 MB

Pow! Enter Andy Nulman with the art of surprise marketing. An explosive new outlook, surprise marketing solidifies the bond between you and your customers like nothing else, and keeps them coming back for more by providing a continuous flow of what they never expected. Pow! Right Between the Eyes reveals the secrets, theories, and tactics of surprise marketing, and wields outrageous real-world examples (and even more outrageous tools like "The Lubricant to Yes" and "Euphoric Shock") to help expand the boundaries of the extreme and create a bigger bang for bigger profits.

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