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- Free Download - DownArchive » E-Books » Manager's Guide to Competitive Marketing Strategies
Manager's Guide to Competitive Marketing Strategies
Thorogood Publishing | 2005-02-25 | ISBN: 1854183656 | 425 pages | PDF | 2,1 MB
The third edition of this best-selling book includes new sections on corporate culture, business intelligence, CRM and leadership, as well as many brand new case studies reflecting current issues, including: assessing corporate culture and turning it to competitive advantage, maneuvering around competitors when trapped in a weak position, energizing a product line, and reviving a business after a period of no-growth
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