E-Books → The Next Evolution of Marketing: Connect with Your Customers by Marketing with Meaning (Audiobook)




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The Next Evolution of Marketing: Connect with Your Customers by Marketing with Meaning (Audiobook)
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The Next Evolution of Marketing: Connect with Your Customers by Marketing with Meaning (Audiobook) by Bob Gilbreath

Bri----nce Audio | 2009 | ISBN: n/a, ASIN: B002SCDJWO | MP3@128 kbps | 9 hrs 45 mins | 535 Mb


This groundbreaking audiobook takes you beyond relationship marketing and permission marketing and into the realm of the next big thing - meaningful marketing. This new concept addresses the modern consumer's desire for (1) fewer intrusive, hard-sell marketing messages, and (2) more value-focused messages, independent of calls for purchase.

Marketing guru Bob Gilbreath explains how to use his technique to inspire customers to truly engage with the marketing message, uncover a spectrum of unmet customer desires, and build a campaign designed to fulfill customers' needs and move more product than ever.


 







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