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Marketing Local Business Online - Websites and Search Engine Marketing
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Marketing Local Business Online - Websites and Search Engine Marketing
English | 59 Min | 640 x 480 | XviD - 178Kbps | 15.000fps | ACC - 70.9Kbps | 2.51 MB
Genre: elearning

This module consists of five instructional videos focusing on the proper use and development of local business websites and an overview of the search engine marketing strategies to drive targeted traffic to the websites.The website of a local business is a primary focal point of the online marketing strategy. You will need to learn how to deliver websites that generate prospects for your local business clients and how search engine marketing is used to drive targeted traffic to the website to increase the number of qualified prospects.
Module 2 will provide instruction on the objective and audience of a local business website and explain the “4D” process for website creation. Scott will cover the key elements of search engine marketing that you need to understand for a local business including search engine rankings, keywords, on-the-page factors, off-the-page factors and pay-per-click (PPC).
How This Module Will Help You
You will learn how to properly manage the creation of quality websites that perform well for local business owners. You will have the knowledge to deliver tremendous value to your customers, in turn, earning the right to more business from them. You will have the skills to properly use the best tools with the greatest efficiency, giving you more time to focus on tasks to build your business. The skills taught in this module will give you the self-assurance that your service is as good or better as your top competitor, and that you provide more value to your customers than your competitors.
**Module 2 Bonus**
# Website Questionnaire for Local Businesses – This is a document with over 50 questions to help local business owners and you brainstorm and generate ideas to create the website white paper document.
# Website White Paper Template – This is a website design template document to help small business owners collect their ideas and present them in a fashion suitable for a designer, developer, marketer and user to understand.


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